How LinkedIn marketing is a boon to B2B marketing

There are so many benefits to using LinkedIn for marketing. It’s not just a digital portfolio like so many other digital platforms. Whether you’re trying to grow your brand, expand your business, or just be hired by a company, there are some amazing benefits to LinkedIn. If that sounds interesting to you then Trendy Online solution, the best LinkedIn marketing company in Mumbai, can help you get ahead of your competition.  

We can help you grow your personal brand or business on LinkedIn. With our targeted LinkedIn marketing services, you can target specific individuals that you’re trying to reach and interact with them directly. If you’re trying to scale your business online, then we alter your profile to be just how it needs to be to attract the best business leads. 

Benefits of LinkedIn Marketing 

Using LinkedIn in the correct way focused on your specific niche can produce numerous opportunities. And we as the best LinkedIn marketing company in Mumbai can help you do that. LinkedIn has grown from a small resume hub into a powerful platform with an active audience base of more than half a billion users. LinkedIn stands out from its fellow social media giants that boast similar numbers as the space to target and effectively reach professionals all over the world.  

Our LinkedIn advertising agency stays up-to-date with algorithm changes and LinkedIn news, so we can provide your business with the best marketing results possible. Our expertise on LinkedIn’s ad campaign manager and our ability to strategically select amongst the platform’s wide variety of ad formatting and targeting capabilities enables us to generate the ideal outcomes for your business. 

With new features like Live video streaming, LinkedIn marketing is thinking of gaining more and more popularity. Moreover, you can dive into this immense opportunity of finding new people and directly interacting with them. It’s important to have some video content already, but coming up with a plan and jumping into live video can be really beneficial to your brand.  

LinkedIn also has an amazing feature that you can article right on the platform. You can fully leverage your SEO potential with this feature and drive a ton of traffic to your article. The LinkedIn algorithm actually works in favour of marketing strategies. It actually drives more engagement and more reach to your website. With the proper LinkedIn marketing strategy, it can exponentially scale your business into new horizons 

How to use LinkedIn marketing for your business 

More than 30 million companies use LinkedIn for business. Not just because it’s the preeminent social network for recruiting and hiring top talent. With more than 690 million members, more and more brands are using LinkedIn marketing to network, connect, and sell. 

Create a LinkedIn Page and complete your Profile

Before your company can start LinkedIn marketing, it needs a LinkedIn page. Set the perfect tone of your LinkedIn page and set up your profile properly. Make sure that you fill in the details of your profile in depth. Fill in company details. A page preview displays how it looks as you add content. Choose a good URL for your brand. If you can, make it the same as your handle (username) on other social sites. Take your LinkedIn Page from basic to the next level by adding more detail. This provides visitors with information about your business and improves your ranking in Google and LinkedIn search results. There’s a reason complete pages get 30% more views. Add company description, hashtags, location, cover photo, custom button, and manage languages.  

Share your page

Let people know your LinkedIn Page is up and running. If you have employees, send a company-wide email with the news. Let them know how they can follow the page and add it as a place of work. 

Share pride for the people that make your business great. Connect visitors to your company’s thought leaders and give potential customers to get a glimpse into your culture. Promote your page with your customers as well. Make use of all your digital touchpoints—newsletter, social channels, website—and ask for follows. When you do, tell people what’s in it for them, from job opportunities to LinkedIn Live sessions. 

Add LinkedIn buttons

Add social media icons to the header or footer of your website or newsletter so it’s easy for people to find your LinkedIn Page. Find the most up-to-date version of LinkedIn’s logo and brand guidelines here. Or save the following images. 

Optimize posts for reach and impact

When it comes to posting from your company page, there are a few LinkedIn best practices for businesses to consider. 

LinkedIn’s algorithm ranks posts based on the following signals: personal connections, interest relevance, and engagement probability. In other words, it aims to show people content that will interest and engage them, from accounts they connect with. Your posts should aim to do the same. 

Conclusion 

It’s important to post regularly to build an audience with LinkedIn marketing. LinkedIn estimates brands that post once a month gain followers six times faster than those that don’t. Companies that post weekly see two times the engagement. Brands that post once a day gain even more traction.  

Brands have found plenty of reasons to go live, from fireside chats to interviews and webinars. Some have even hosted virtual events. The format allows for instant connection with audience members, especially if you respond to questions and comments. LinkedIn Marketing really is impressive in all aspects. Above all, remember that LinkedIn is a professional network that allows you to build credibility, create a meaningful network. With LinkedIn marketing, you can gain insider expertise from established experts in your industry. It’s a valuable tool in your social marketing arsenal, so make sure you’re using every opportunity it provides. 

Finally, members of TOS can make you elaborate LinkedIn marketing plans get access to insightful and fruitful results. This LinkedIn marketing team goes deep on audience behaviour trends and can help you pinpoint content that works, refine your targeting, and grow your audience. For more information, give us a call today!