Instagram Insights And It’s Importance

Do you know the difference between an Instagram account with 50 followers and one with 50k followers? Just the basics are- Always serve what the audience is looking for, they will definitely come to you.

Let’s first know about what Instagram Insights are?

So, these are native analytics tool which gives stats on follower demographics and actions, as well as on your generated content. These insights make it easier to compare content, measurement of campaigns, and the performance of the posts. In order to view these insights one must-have an Instagram business account.

Now let’s see how to use these insights-

Explore the demographics-

Note- A minimum of 100 followers is required to see the demographics. This data will help you to know who are the followers and where they are from. This will also help you to figure your targeted audience on the platform.

In addition to this, Instagram ads targeting can be facilitated with this data. Always look for a daily graph of the audience on your page to gain good reach and engagement at that particular time of activity.

Always Measure Campaign Goals-

In Instagram, by default you will be able to see the number of impressions on your post, measuring your goals can be covered with-

• Engagement that is Likes and comments
• Second is Impressions and reach
• And third is the best and lost content type on your page.

Always filter data by time frame to manage the goals. This data helps you to reach the likes and interests of your active audience on the content you post.

Evaluation of Your Stories-

Analyzing Instagram stories data helps one to map out what exactly on your page is resonating with your audience. Take these insights into consideration to build future stories. Also, as per the Instagram default settings, one can see the actions taken from that particular story apart from likes and impressions.

So, at last, its users can pen down that Instagram provides free tools to analyze the content published on your page. This will help you to figure out more about your audience, what they are interested in, and will guide you to create much better content in the future.