Impact of Google ads in TV commercials
Google now starts giving strength to TV advertisers. Google announced a new partnership with Rentrak to expediently show marketers how their ads impact min-by-min Google searches. The collaboration of these two tech giants working together and upgrading the TV attribution product which measures the digital impact of ads on television and radio. At the time of launching, TV attribution was only able to provide insight about website visits prompted by exposure to TV and radio ads, but it has now integrated the searching data of Google inquiries help advertisers understand exactly how consumers are connecting with its brands online.
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Decisions of Purchasing
Advertising on Television is used in a huge range to influence viewers to purchase decisions. Basically, Advertising in Television is divided into local and national time slots. These advertising also divides into selling products and services. Local advertisings offer the range to the local regions. National level advertising show only in specific time slots and in specific areas.
The Complementary Duo
According to the survey, individual watched the whole program including advertisements. Watching advertisements will lead an individual to buy the products. Online browsing encourages alertness. Together, television and online advertisements make a powerful branding duo. Both are capable of elevating a brand to affect its audience in a way that neither platform can do alone.
TV Advertising first
Studies have shown that advertising affects most if individual saw it on television and secondly online advertisement takes place. Half of the consumers buy some products or services while seeing on television. Other half takes decisions when they watch advertisement online. That’s a pretty tough competition but TV advertisement give more impact on consumers than online.
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